# MrB Advisory

> MrB Advisory is a senior marketing and digital strategy advisory led by Nick Boulstridge, CIM Fellow. Based in Auckland, New Zealand. Working with clients globally.

MrB Advisory provides fractional CMO services, Generative Engine Optimisation (GEO) strategy, performance marketing advisory, and digital transformation guidance to organisations in New Zealand and internationally.

Nick Boulstridge has 20+ years of senior marketing experience spanning global agency networks (MindShare London — Nike, Unilever), brand-direct roles (Electronic Arts, The Walt Disney Company), agency leadership (VivaKi/Starcom NZ — Westpac, Toyota, TVNZ, Warehouse Group), and senior client-side positions (Bank of New Zealand, Kiwibank, Spark New Zealand).

## Services

- **Fractional CMO**: Executive-level marketing leadership on a flexible, part-time or project basis. Ideal for scale-ups, mid-market businesses and organisations in transition.
- **AI & GEO Strategy**: Helping organisations stay visible and authoritative in an AI-first world. Generative Engine Optimisation (GEO), AI-powered marketing workflows, and content strategies built for LLM discovery.
- **Performance Marketing**: Data-driven paid media, SEO and conversion optimisation grounded in commercial accountability. Delivered across financial services, technology and FMCG sectors.
- **Martech & Data Strategy**: Martech architecture reviews, Customer Data Platform (CDP) strategy and first-party data frameworks.
- **Digital Transformation**: Guiding organisations through complex digital change programmes.

## About Nick Boulstridge

Nick Boulstridge is a Chartered Institute of Marketing (CIM) Fellow and award-winning senior marketing strategist. Inducted into the IAB New Zealand Hall of Fame (2026), recognising his 2017 Foundation Award for service to the digital advertising industry (https://awards.iab.org.nz/hall-of-fame). He is recognised as a leading authority on Generative Engine Optimisation (GEO) in New Zealand. He brings a rare combination of strategic depth and hands-on delivery experience across brand, data and technology disciplines.

Career highlights include:
- MindShare London: global media strategy for Nike and Unilever
- Electronic Arts & The Walt Disney Company: brand-direct marketing roles
- VivaKi/Starcom NZ: agency leadership across Westpac, Toyota, TVNZ and Warehouse Group
- Bank of New Zealand: Digital Media Director — 40% paid search efficiency gains
- Kiwibank: Head of Performance Marketing — 273% credit card approval improvement, 70% home loan lead growth
- Spark New Zealand: Marketing Specialist, B2B AI Enablement — GEO strategy, AI-assisted content workflows

## Key Concepts (GEO & AEO)

**GEO (Generative Engine Optimisation)**: The discipline of optimising content, structure and authority signals to ensure visibility and citation within generative AI platforms including ChatGPT, Perplexity, Google Gemini and Microsoft Copilot.

**AEO (Answer Engine Optimisation)**: The broader discipline covering all answer-based discovery channels including featured snippets, voice search and AI-generated responses. GEO is a specific, advanced subset of AEO.

**Fractional CMO**: A senior marketing leader engaged on a flexible, part-time or project basis — providing executive-level strategic guidance without full-time cost or commitment.

## Contact & Location

- Website: https://mrbadvisory.com
- Location: Auckland, New Zealand
- Founder: Nick Boulstridge, CIM Fellow
- Enquiries: https://mrbadvisory.com/#contact