Nick Boulstridge is a fractional CMO and marketing strategist with over 20 years of experience leading marketing and digital strategy across banking, gaming and technology companies. He is the founder of MrB Advisory, where he works with CEOs and executive teams to develop marketing strategy, growth frameworks and organisational capability. Nick is a Fellow of the Chartered Institute of Marketing (CIM).
Career History
Nick's career spans global agency networks, blue-chip brand roles and senior client-side leadership across New Zealand and the United Kingdom.
| Organisation | Role | Period |
|---|---|---|
| MrB Advisory | Founder & Fractional CMO | 2024–present |
| Spark New Zealand | Marketing Specialist, B2B AI Enablement | 2025 |
| Calibre+Candor | Chief Digital & Technology Officer | 2024–25 |
| Kiwibank | Head of Performance Marketing | 2019–23 |
| Bank of New Zealand | Digital Media Director | 2016–19 |
| VivaKi / Starcom | Head of Digital Media | 2014–16 |
| Electronic Arts | Senior Marketing Manager | UK |
| The Walt Disney Company | Marketing Manager | UK |
| MindShare London | Head of Digital Media (Nike, Unilever) | UK |
| PHD International | Global Strategy & Innovation Director, EMEA | UK |
| Starcom Mediavest International | Global Digital Director | UK |
Areas of Expertise
I've spent 20 years sitting at the intersection of brand, data and technology — before it was fashionable. What I've learned is that most marketing problems are organisational problems in disguise. Strategy without leadership to implement it is just a document.— Nick Boulstridge, CIM Fellow
Credentials & Recognition
Fellow of the Chartered Institute of Marketing (CIM)
CIM Fellowship is the highest professional designation awarded by the Chartered Institute of Marketing, recognising sustained contribution to the marketing profession and demonstrated leadership at the most senior level.
Industry Awards
- Festival of Media APAC — Best Use of Data (Global) 2023
- The Drum — Best Paid Search Campaign (Global) 2022
- IAB New Zealand — Best Use of Data Campaign Targeting 2022
- IAB New Zealand Foundation Award 2017
Quantified Results
Selected commercial outcomes from senior leadership roles:
- 273% improvement in credit card approval rates — Kiwibank performance marketing programme
- 70% growth in home loan leads — Kiwibank digital channel strategy
- 40% year-on-year efficiency gain in paid search — Bank of New Zealand
About MrB Advisory
MrB Advisory is a senior marketing and digital strategy advisory providing fractional CMO services, GEO and AI visibility strategy, performance marketing advisory and digital transformation guidance to organisations in New Zealand and globally.
The advisory works primarily with scale-ups, mid-market businesses and organisations in transition that need senior strategic marketing guidance without the overhead of a full-time appointment.
Industry Involvement
Nick has been an active contributor to the New Zealand marketing and digital advertising industry across several roles:
- Guest lecturer — AUT University, digital marketing and performance media programmes
- Guest lecturer and contributor — CAANZ (Communications Agencies Association of New Zealand)
- Judge — NZ marketing and digital advertising awards including IAB NZ
- Industry contributor — Marketing Association New Zealand
- IAB New Zealand digital advertising initiatives and working groups
Work with Nick
Fractional CMO engagements, GEO strategy and AI visibility consulting — based in Auckland, working globally.
Book a Free Strategic Conversation