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Fractional CMO
Auckland

Senior marketing leadership for Auckland businesses — without the full-time cost. Strategy and results in 90 days.

Book a conversation What is a fractional CMO?
From
$5,000
per month · NZD
Engagement from
$5,000 / month
Time commitment
1–3 days per week
Start timeline
Within 2 weeks
Contract length
From 3 months
Location
Auckland + NZ-wide

Auckland's Fractional CMO Specialists

mrbadvisory.com provides fractional Chief Marketing Officer services to Auckland businesses that need senior marketing leadership without the cost or commitment of a full-time CMO hire. We embed into your leadership team, lead your marketing function, and drive measurable revenue growth — typically within the first 90 days of an engagement.

"Auckland businesses in the $3M–$15M revenue range consistently outperform their peers when they add strategic marketing leadership — yet fewer than 12% of NZ SMEs in this bracket have a dedicated CMO-level resource." — mrbadvisory.com, 2025 client data

What Our Auckland Clients Get

DeliverableWhat's Included
Go-to-market strategy12-month marketing plan aligned to revenue targets
Brand positioningMessaging, ICP definition, differentiation framework
Channel strategyWhich channels to invest in and why — based on data
Team leadershipWeekly 1:1s, goal-setting, performance management
Agency oversightManaging SEO, paid media, content, and PR vendors
Board reportingMonthly marketing dashboard for CEO and investors

How an Engagement Works

1
Discovery call (week 1)

30-minute conversation to understand your business, team, and marketing goals. No obligation.

2
Marketing audit (weeks 2–4)

Review of current marketing activity, channels, team structure, and competitive position. Delivered as a written report.

3
Strategy and plan (weeks 4–6)

12-month go-to-market strategy, ICP definition, channel priorities, and team structure recommendation.

4
Ongoing leadership (months 2+)

Weekly presence, team management, vendor oversight, and monthly board-ready reporting.

Who We Work With in Auckland

B2B Tech & SaaS

Scaling from $2M to $20M ARR and need marketing to match growth

Professional Services

Legal, accounting, consulting firms building brand beyond referrals

Health & Wellness

Businesses expanding beyond referral-based growth

Founder-Led Businesses

CEOs still running marketing who need to hand it over

Companies often hire a fractional CMO when they need strategic clarity, organisational alignment, or senior leadership for growth initiatives — but aren't yet at the scale where a full-time CMO makes commercial sense. The engagement pays for itself within the first quarter if the fit is right.
— Nick Boulstridge, CIM Fellow, Fractional CMO at MrB Advisory

Frequently Asked Questions

A marketing agency executes campaigns but rarely provides strategic leadership or joins your executive team. A fractional CMO leads your entire marketing function — setting strategy, managing your team and agencies, and reporting to the CEO — acting as your head of marketing without being a full-time employee.
Most mrbadvisory.com engagements begin within 2 weeks of agreement. The first 30 days focus on a marketing audit, ICP analysis, and strategy development. Results typically appear within 60–90 days.
Yes. We work with clients across New Zealand including Wellington, Christchurch, and Hamilton, as well as remote-first NZ businesses. All engagements include video check-ins and in-person sessions as needed.

Let's talk about your marketing

A 30-minute conversation is enough to know if a fractional CMO engagement is right for your business.

Book a conversation
[email protected] +64 27 836 1732 LinkedIn